Here are a few pointers to help improve your website’s Google ranking when developing your site and web content.
- Optimize your page loading times. Fast sites make users happy and improve the overall quality of the web.
- Design your site for all device types and sizes, including desktops, tablets, and smartphones.
- Google watches social signals (social media) carefully; Google+, Facebook likes, shares, Twitter tweets, and even Pinterest pins.
- Word count now factors more in ranking. Word count around the 400-525 mark seems to perform best.
- Well-written content is important in Google’s eyes, as are a decent number of images and strong internal links. More emphasis is on quality (with the backlinks and social shares to back it up).
- Ensure that your site appears correctly in different browsers.
- Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader.
- Quality links are more important than quantity. For example, having a link from the BBC or Huffington Post helps your pagerank a lot more than if it was from a generic classified website.